Maintaining contact and informing your clients...

A newsletter is a great tool that helps to maintain contact with your clients, and builds confidence in the brand.

However, the content should always be topical, up-to-date and have substance.

Newsletters can be published in both printed or electronic format.

Printed Newsletters:

• A tangible document that can be read anywhere
• Can reach people who do not have access to computers
• Delayed delivery
• Are not eco-friendly
• Can cost a fair bit when mailed out
• Can be mailed with month end statements

Electronic Newsletters:

• Dependent on IT infrastructure
• Eco-friendly with no paper waste
• Can be delivered instantly
• Very low cost of publishing
• Extremely low cost to deliver
• Can be run and managed off existing website hosting environment
• Can also incorporate sound and video content delivered off the internet
• Content can be relatively brief
• Can have interactive content where viewer response can be activated instantly